Content Marketing For Beginners In 2 Minutes
Wikipedia defines “Content marketing as any marketing format that involves the creation and sharing of media and publishing content to acquire customers.”
This content can either be video, audio, or text form for example like on a blog, etc
Content marketing is permission-based marketing. Potential clients opt-in to this type of marketing and sometimes share it. To gain the trust of your potential customers, you need to be able to provide them with something relevant; content marketing is built on this idea. Content marketing should be helpful while subtly guiding readers in their decision-making process.
According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–to drive profitable customer action.” For example, I sell mobile phones online. Instead of focusing on my landing page and product description, I can direct my effort into content that my prospective customers may read before trying to make the purchase.
I am Bobe Nkwain Chiambah founder and C.E.O. of Chillen Media Inc. where we leverage the power of media and technology to empower you.
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Content Marketing For Beginners